All too often these days, our FTF News editor and reporters hear these two words from the industry’s finest communications and public relations professionals: “No Comment.” It happens so much that it has really started to make me wonder, What’s the point of a press release? Doesn’t the word ‘press’ imply just that? It says, “Hello reporters and industry publications, I am announcing this very interesting news. Please call me as I would like some PRESS coverage.” Apparently for some, press release means, Here’s this announcement, but DON’T CALL ME. If you do, I will either not return your phone call or after much chasing, I will send you an email that says, “We have no comment.” It really doesn’t matter to us either way – if a press release is issued, it’s public and we’ll write about it anyway. In my opinion, if companies fail to return calls or state they have no comment, it just makes it appear as if they have something to hide or they want to forget the fact that a certain piece of news was even issued. So please, perhaps some PR experts out there (hello Cognito? hello Aspectus? ) can explain to me exactly the purpose of a press release?!?! Thanks in advance.
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