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Fidessa, the London-based electronic trading platform and services vendor, has hired Peter Holmgren as its new head of business sales for sell-side trading systems in Europe, officials say.
In his new role, Holmgren will be responsible for sales across all asset classes to the European broker community, officials say. He will be based in Fidessa’s London office and will report to Rajiv Shah, EMEA regional sales director at Fidessa.
Holmgren has more than 15 years of experience in the financial services and banking sectors, and before coming to Fidessa worked as head of sell-side order management system (OMS) sales at TradingScreen, officials say. Before TradingScreen, he held sales positions at vendors Ullink and Fermat.
Sell-side firms across Europe want “to put in place the flexible, efficient workflow systems they need to meet emerging regulations and to extend the range of services they can offer to their clients,” says Shah, in an email.
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