Etrali Trading Solutions, maker of voice-trading, compliance and unified communication services, has announced that it is opening new offices in Sydney, Australia, the first thrust of a renewed push into the Asia-Pacific (APAC) region, officials say.
From its Sydney offices, Etrali will manage its existing Australia client base and “support the growing demand for compliance services in the country,” according to a company statement.
Etrali has been active in the APAC region for over 25 years, and signed its first Australian client in 2004, officials say. Since then, Etrali’s Australian client base has expanded to 30 clients, a number the firm expects to grow given the “growing demand for sophisticated compliance services, due to the impact of regulation coming from Europe and the U.S.,” according to company officials.
“The APAC region is a fragmented market place, consisting of more than 20 countries with different regulatory requirements, demonstrating a need for Etrali to develop unique solutions to each market,” says David Guerineau, managing director for Asia Pacific at Etrali, in a statement.
“Our understanding of the market landscape, differing cultures in the region, and market leading position in countries such as China, means we can adapt our engineering and technology expertise to the needs of our clients,” Guerineau says. “The opening of our new offices in Sydney’s business district puts us in the perfect location to be able to tailor and deliver these services to Australian firms, and leverage on our existing APAC presence.”
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