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In an FTF News Q&A, Leslie Leach at Hearsay Systems focuses on the client engagement findings of the company’s 2022 Social Selling Content Study.
(A survey conducted by digital client engagement vendor Hearsay Systems, which focuses on financial services markets, has revealed that “principles-based messaging” is achieving the highest engagement rates for financial services firms, particularly financial advisors and agents. Such messaging refers to Environmental, Social, and Governance (ESG) criteria, and efforts to involve more women and more diversity...
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