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Silicon Valley-based Hearsay Social, a privately held provider of social media compliance tools for financial agents and advisors, has unveiled curated content channels, its newest offering for financial professionals, available through the Hearsay social content library, according to a company statement.
In Hearsay’s library, advisors and agents can find content on “topics of their choosing such as local news, sports, lifestyle, personal finance and more” from “vetted sources including news and magazine websites, high-quality blogs, video feeds and podcasts,” according to the statement.
Hearsay also notes that it recommends an 80/20 content split for posts: “Eighty percent of the content distributed should be non-financial in nature, but should help to create an authentic, engaging social personality and brand for the advisor. The remaining 20 percent can be financial content to educate the audience and better position the advisor or agent as a trusted source for value-added information.”
“With Curated Content Channels, Hearsay Social now delivers to our customers just the most relevant, timely content on their selected topics, filtered from thousands of sources,” Ron Piovesan, Hearsay’s vice president of business development, says in the statement.
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