Social media compliance vendor Hearsay Social has rolled out a comprehensive social media platform for financial advisers and insurance agents, dubbed “Predictive Social Suite,” officials say.
The platform aims to “enable these relationship managers to identify multi-channel client buying signals and share the right information at the right time, increasing the quality and quantity of client relationships while maintaining compliance,” with regulations, according to a company statement.
“The changing face of the consumer means advisers will need to operate differently,” says Eileen McDonnell, chairman, president and CEO of Penn Mutual Life Insurance Co., in a statement. “Hearsay Social’s Predictive Social Suite is precisely the set of technologies advisors need to stay relevant and productive with today’s digital and socially savvy clients.”
The foundation of Predictive Social Suite is Hearsay Sites, a solution that enables advisors and agents “to have the ability to easily post tailored content to their websites in real-time from the same unified Hearsay Social dashboard they currently use to manage social media engagement,” according to the statement.
The solution also has a data analytics component, hence the “predictive” aspect of the solution, which alerts advisors when clients are sharing buying signals, “so that advisors don’t have to weed through analytics or social feeds for the best opportunities,” officials say. Hearsay Sites and the Predictive Social Suite are built on the Hearsay Enterprise Platform, which provides a unified control center for administrators and compliance professionals at firms to view and manage advisor activity across social media platforms.
Hearsay says that as the millennial generation become an increasingly important part of the investment community, social media strategies will become more and more important as a way to court them as potential clients.
“Financial firms must continue to find ways to use the latest technologies to enhance relationships,” says John Taft, CEO of RBC Wealth Management U.S., in a prepared statement. “It’s about enabling our financial advisors to reach clients where they’re at – which is in the digital space.”
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