Social media compliance vendor Hearsay Social has unveiled new mobile applications for iPhone and Android that will link clients to Hearsay’s Predictive Social Suite, according to a company statement.
Hearsay is a privately held, San Francisco-based provider of software-as-a-service predictive technologies that enable financial advisors and insurance agents to “identify opportunities” and “engage with their audiences through advisor websites and social networks, including Facebook, Twitter, LinkedIn and Google+,” company officials say.
Hearsay officials cite Pew Research data demonstrating that, in 2014, 40 percent of cell phone owners accessed social networks from their phones and 28 percent did so on a “typical” day.
“Recognizing this trend, Hearsay Social launched new mobile apps to make it easier than ever for advisors, bankers, and wholesalers to manage their social media activity wherever they are, while remaining compliant with their firm’s policies and industry regulations,” according to the statement.
“With a few finger taps from the apps, financial professionals can publish posts from the Hearsay Social Content Library to their social networks, create original posts to share, view their scheduled post, as well as quickly email or text clients,” officials say. “With Social Signals, the mobile apps also alert advisors when key life events happen to people in their networks and make it easy for advisors to take action on relevant client information and notifications.”
The new apps complement the company’s flagship Predictive Social Suite, providing the “over 100,000 financial services professionals that have access to the Predictive Social Suite, with a native mobile experience,” the statement adds, noting that PSS subscribers receive “client insights through multi-channel signals, and the predictive content library makes it easy to share the right content at the right time.”
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