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Buy-side firms shift loyalties as they improve their monitoring of broker-dealer performance and embrace execution factors that boost profitability.
Market research firm Greenwich Associates has found that behind “a remarkably stable” ranking of the top broker-dealers serving the buy side, it is wrong to assume that blind loyalty is ruling the day. In fact, in a new report, “Customer Retention in an Age of Electronic Trading,” the researchers found that “beneath the surface buy-side...
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