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A broker/dealer using social media to boost business is turning to a hosted platform to make certain its investment advisors stay out of trouble.
Prospera Financial Services, a broker/dealer in Dallas, Texas, is using a hosted service for social media surveillance in order to stay ahead of a fast-changing market. Social media, the firm argues, deepens relationships with current clients as it appeals to younger, more tech-savvy potential customers. Yet the decision to embrace social media is not as...
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