Direxion Funds, a registered provider of mutual funds and exchange traded funds (ETFs), is becoming more sophisticated about social media to reap more benefits from a phenomenon impossible to ignore. “It’s like someone walking up to you at a cocktail party and saying, ‘Hi, I’ve admired you from afar and I’d like to talk to… Read More >>
Staying Out of Trouble with Social Media
Prospera Financial Services, a broker/dealer in Dallas, Texas, is using a hosted service for social media surveillance in order to stay ahead of a fast-changing market. Social media, the firm argues, deepens relationships with current clients as it appeals to younger, more tech-savvy potential customers. Yet the decision to embrace social media is not as… Read More >>