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Securities firms and financial technology products and services vendors must get the fintech marketing right if they want to succeed in this new age of digital transformations, says industry thought leader Payal Raina, who is the founder of the Fintech B2B Marketing Community.
“The biggest lesson I learned from launching this group is that marketers are involved in each and every aspect of the business,” Raina says. “So, ignoring the marketing from the fintech puzzle piece is one of the greater risks that businesses cannot afford if they want to be successful in this digital transformation Age.”
Raina, who was the focus of a FTF News Live interview on July 21, knows about fintech marketing. In addition to launching the fintech marketing group, she is the global head of marketing for Torstone Technology, a provider of cloud-based, post-trade technology.
In fact, FTF News has singled out Raina as the Editor’s Choice Award winner for 2020 because of her efforts in getting the group off the ground in the middle of a global pandemic.
The session covered:
- How and why the FinTech B2B Marketing Community got its start;
- How and why the FinTech B2B Marketing Community got its start;
- How the pandemic lockdown made the case for this new organization;
- How many people helped the launch the group and how it has grown;
- And what the group will be doing for this year and next year.
- Read More:
- Securities Operations,
- Torstone Technology,
- automation,
- back office,
- data management,
- fintech,
- fintech innovation,
- investment marketing
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